Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Viola is in what stage of product development?
A)Test marketing
B)Product development
C)Screening
D)Commercialization

Question

Quizplus · Accepted Answer

Viola is in the screening stage, which involves evaluating and eliminating ideas that are not feasible or do not align with the company's resources and capabilities. Test marketing is a later stage where the product is introduced to the market on a limited scale to assess its potential success. Product development is the stage where the actual product is designed and created. Commercialization is the final stage where the product is launched and marketed to the public.

Viola Is Developing a New Product and Is Working with Specialists