Gerard wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Gerard goes home and orders his preferred brand online.Gerard is at which stage of brand loyalty?
A)Brand awareness
B)Brand insistence
C)Brand preference
D)Brand recognition

Question

Quizplus · Accepted Answer

Gerard is willing to go out of his way to purchase his preferred brand, even if it means ordering online. This shows a high level of loyalty and insistence towards the brand.

Gerard Wants a Particular Brand of Golf Ball,but His Local