Julie stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of _____.
A)brand recognition
B)brand preference
C)brand awareness
D)brand insistence

Question

Quizplus · Accepted Answer

Julie has a preference for Tide, but is willing to switch to a cheaper alternative, indicating that she has brand preference rather than brand recognition, awareness, or insistence.

Julie Stops at the Grocery Store to Purchase Detergent