Some firms will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

Name: Some firms will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Test marketing involves launching a product in a small market to test its viability and get feedback from consumers. Some firms may avoid this step to prevent their competitors from gaining knowledge of their marketing strategies and product development.

Some Firms Will Dodge the Process of Test Marketing in Order