Jill is aware of both Coke and Pepsi,but she buys whichever is on sale.Jill is at the stage of brand recognition but not yet at the stage of brand preference.

Name: Jill is aware of both Coke and Pepsi,but she buys whichever is on sale.Jill is at the stage of brand recognition but not yet at the stage of brand preference.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Jill's behavior indicates that she recognizes both brands but does not have a strong preference for one over the other, which is the hallmark of brand recognition.

Jill Is Aware of Both Coke and Pepsi,but She Buys