Packaging and labeling play a major role in a firm's overall product strategy.

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Packaging and labeling contribute significantly to a firm's product strategy, as they impact product positioning, differentiation, and consumer perception, and influence purchasing decisions. Effective packaging and labeling can create brand recognition, enhance product visibility, and communicate product features, ingredients, and benefits, while also complying with legal, safety, and environmental regulations. Therefore, packaging and labeling decisions should align with the company's brand image, target market, product category, and competitive landscape, and support the overall marketing mix.

Packaging and Labeling Play a Major Role in a Firm's