Crabfeet, a shoe manufacturing company, wants to create increased awareness about its products. The company wants to easily measure the effectiveness of its campaign strategies to increase awareness. Which component of the promotional mix must it focus on?
A) Sales promotion
B) Advertising
C) Public relations
D) Guerrilla marketing

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The Answer of Crabfeet, a shoe manufacturing company, wants to create increased awareness about its products. The company wants to easily measure the effectiveness of its campaign strategies to increase awareness. Which component of the promotional mix must it focus on?
A) Sales promotion
B) Advertising
C) Public relations
D) Guerrilla marketing

Crabfeet, a Shoe Manufacturing Company, Wants to Create Increased Awareness