Clara owns an upscale accessory boutique and drastically reduced the price of some earrings to make room for new inventory.When the earrings didn't sell in the "discount basket," she put them back on the shelf at regular price and they sold within a month.Which of the following relationships explains her customers' perception of price?
A)Prestige-value
B)Price-prestige
C)Price-quality
D)Value-quality

Question

Quizplus · Accepted Answer

The customers' perception of price can be explained by price-quality, as they did not see the discounted earrings as high quality and were willing to pay the regular price for them once they were back on the shelf.

Clara Owns an Upscale Accessory Boutique and Drastically Reduced the Price