The business philosophy that advocates determining what consumers want and need, and then designing products to satisfy those needs, is known as ______.
A) consumer orientation
B) the self-sufficiency concept
C) the work ethic
D) the production concept

Question

Quizplus · Accepted Answer

Consumer orientation is the business philosophy that focuses on meeting the needs and wants of consumers by designing products and services accordingly. This approach emphasizes market research, customer feedback, and responsiveness to changing consumer preferences. In contrast, the production concept emphasizes maximizing efficiency and output, while the self-sufficiency concept emphasizes minimizing dependence on external resources. The work ethic pertains to work culture and values, rather than a specific business philosophy.

The Business Philosophy That Advocates Determining What Consumers Want and Need