Loyalty/points cards used by companies such as Shoppers Drug Mart, Loblaw's and Metro, are typical examples of business practices in the ______.

Question

Quizplus · Accepted Answer

Loyalty/points cards are a tactic to build and maintain customer relationships, which is a characteristic of the relationship era of business. The production era focused on maximizing production efficiency, while the industrial entrepreneurs era was marked by the rise of industrial giants and trusts. Therefore, options A, C and D are incorrect.

Loyalty/points Cards Used by Companies Such as Shoppers Drug Mart