Your educational institution has increased its effort to reduce the use of paper and get closer to 'paperless' operations. All the faculty, staff, and students have responded very well to this campaign and recent advertisement from the school emphasizes this environmentally friendly operation. In this scenario, the advertisement forms part of the school's ___ strategy.
A) social marketing
B) green marketing
C) modern marketing
D) ethical marketing

Question

Quizplus · Accepted Answer

The school's advertisement emphasizes environmentally friendly operation, which falls under the concept of green marketing. Green marketing aims to promote products, services, or companies that are eco-friendly or promote environmental sustainability.

Your Educational Institution Has Increased Its Effort to Reduce the Use