The most common first step in engaging in international business is ______.
A) countertrade
B) foreign licensing
C) indirect exporting
D) direct exporting

Question

Quizplus · Accepted Answer

Indirect exporting is often the most common first step for companies entering international markets, as it involves selling products to a domestic intermediary who then exports them, minimizing risk and investment.

The Most Common First Step in Engaging in International Business