Ford Motor Company is merging its individual operation into one so that it can use a standardized product and marketing strategy worldwide. This strategy can best be described as a(n) ______.
A) international marketing strategy
B) orderly marketing strategy
C) global strategy
D) multidomestic strategy

Question

Quizplus · Accepted Answer

The strategy described in the question, where Ford is looking to standardize its product and marketing strategies worldwide, is known as a global strategy. This approach involves treating the world as a single market and offering a standardized product that is sold using a standardized marketing strategy. This differs from a multidomestic strategy, where a company tailors its offerings and marketing to specific local markets. An international marketing strategy is a more general term that can include a range of approaches used by companies operating in multiple countries. There is no such thing as an "orderly marketing strategy."

Ford Motor Company Is Merging Its Individual Operation into One