The Coca-Cola Company designs its ads around the world to emphasize a common theme. These ads are adapted only slightly for local markets. Coca-Cola is using which of the following strategies in its international operations?
A) host country strategy
B) global strategy
C) multidomestic strategy
D) uniform pricing strategy

Question

Quizplus · Accepted Answer

Coca-Cola is using a global strategy, where it emphasizes a common theme and adapts its ads slightly for local markets. This means that the company is striving for consistency in its branding and messaging worldwide.

The Coca-Cola Company Designs Its Ads Around the World to Emphasize