One strategy for entering international market is by franchising.

Question

Quizplus · Accepted Answer

Franchising is a common strategy for entering international markets. It involves a franchisor granting a license to a franchisee to operate a business using the franchisor's brand name, products, and business model. The franchisee pays a fee and agrees to comply with certain standards and procedures set by the franchisor in exchange for the rights to use the franchisor's intellectual property and receive ongoing support and training. This allows a company to expand globally without having to invest in establishing new operations from scratch.

One Strategy for Entering International Market Is by Franchising