The advertising plan for a franchise is usually put together by the ______.

Question

Quizplus · Accepted Answer

The franchisor is typically responsible for putting together the advertising plan for their franchise system. They have developed the brand and have a vested interest in ensuring that all advertising is consistent and effective across all locations. The franchisee may have input into the plan, but typically the franchisor provides the overall strategy and materials for advertising. An advertising agency or co-owners may be involved in executing the plan, but the franchisor is ultimately responsible for putting it together.

The Advertising Plan for a Franchise Is Usually Put Together