What is the first step a company should do when responding to a crisis?
A) Call or email members of the press to deny the story.
B) Issue a "no comment".
C) Respond quickly with a prepared statement.
D) Arrange a press conference with the company's PR representative.

Question

Quizplus · Accepted Answer

The first step a company should take when responding to a crisis is to respond quickly with a prepared statement. This allows the company to provide accurate information and show that it is taking the situation seriously. Waiting too long to respond or issuing a "no comment" can make the company appear unprepared or uncaring, which can further damage its reputation. Additionally, arranging a press conference or contacting the press to deny the story may not be necessary until more information about the crisis is known.

What Is the First Step a Company Should Do When