______ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
A) Marketing
B) Market segmentation
C) Consumer behaviour
D) Marketing research

Question

Quizplus · Accepted Answer

Marketing is the organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders. Market segmentation, consumer behaviour, and marketing research are all subtopics or components of marketing.

______ Is an Organizational Function and a Set of Processes