The era in marketing history characterized by the notion that a good product will sell itself is known as the _____ era.
A)production
B)sales
C)marketing
D)relationship

Question

Quizplus · Accepted Answer

The production era, which lasted from the late 1800s to the early 1920s, was characterized by the belief that a good product will sell itself. During this time, companies focused on efficient production and distribution of their products, with little emphasis on advertising or market research.

The Era in Marketing History Characterized by the Notion That