The era in marketing history characterized by the notion that the customer is always right is known as the ______ era.
A) production
B) sales
C) marketing
D) relationship

Question

Quizplus · Accepted Answer

The marketing era emphasizes satisfying customer needs and wants through a customer-centric approach. The customer is always right is a key principle of this era. In the production era, the focus was on producing goods efficiently, while in the sales era, the focus was on aggressive sales techniques to sell existing products. The relationship era emphasizes building long-term relationships with customers.

The Era in Marketing History Characterized by the Notion That