Which of the following is the first step in developing a marketing strategy?
A) Identify a target market
B) Develop the right product
C) Decide how to promote the product
D) Implement the appropriate distribution system

Question

Quizplus · Accepted Answer

Identifying a target market is the first step in developing a marketing strategy because it helps to determine the specific needs, preferences, and behaviors of the target audience. This information is crucial in deciding how to develop the right product, promotion strategy, and distribution channel to effectively reach and satisfy the target market.

Which of the Following Is the First Step in Developing