An organization's _____ is the group of potential customers toward whom it directs its marketing efforts.
A)marketing demographic
B)target market
C)market segment
D)product market

Question

Quizplus · Accepted Answer

The term "target market" specifically refers to the group of customers an organization is focusing its marketing efforts on. Marketing demographic and market segment are similar terms but do not specifically refer to the group of potential customers being targeted. Product market refers to the specific product or service being marketed, not the group of customers being targeted.

An Organization's _____ Is the Group of Potential Customers Toward