Mona designs the packages and chooses the brand names for goods produced by her firm. Mona is involved in which part of the marketing mix?
A) promotion strategy
B) distribution strategy
C) product strategy
D) pricing strategy

Question

Quizplus · Accepted Answer

Mona's involvement in designing packages and choosing brand names indicates her involvement in product strategy, one of the four Ps of the marketing mix. Promotion strategy involves advertising and other methods to promote the product, distribution strategy involves deciding how to get the product to the customer, and pricing strategy involves determining the price of the product.

Mona Designs the Packages and Chooses the Brand Names for Goods