The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, colour, design, and size. This is an example of ______.
A) standardization
B) adaptation
C) organization marketing
D) mass customization

Question

Quizplus · Accepted Answer

The given scenario describes mass customization, which involves creating products that can be customized to meet the specific needs and preferences of individual customers without incurring significant additional costs. The Custom Foot allows customers to choose from various options to design a unique shoe tailored to their specific preferences. This approach helps the company to differentiate itself from competitors and enhance customer satisfaction by providing a personalized experience.

The Custom Foot Is a Shoe Store Chain That Manufactures