Tabitha is a research specialist in a marketing division. She is working on a project that involves searching through customer files to detect spending patterns or trends that her company could target to increase sales. Tabitha is ______.
A) developing a value-added database
B) segmenting and correlating the data files
C) doing environmental scanning
D) data mining

Question

Quizplus · Accepted Answer

Tabitha's job involves searching through customer files to detect spending patterns or trends that her company could target to increase sales. This process is commonly known as data mining, which involves extracting valuable information from large sets of data.

Tabitha Is a Research Specialist in a Marketing Division