Gwen's mid-size company designs specialty lenses for a camera manufacturer. Her design specifications are based on the camera's performance, design, and price. What type of business market is Gwen engaged in?

Question

Quizplus · Accepted Answer

Gwen is engaged in end-use segmentation, which means that she is tailoring her design specifications based on the specific use of the product by the customer. In this case, the customer is the camera manufacturer and the end-use is the camera's performance, design, and price. This type of segmentation helps to ensure the product is optimized for the intended use, providing better value to the customer.

Gwen's Mid-Size Company Designs Specialty Lenses for a Camera Manufacturer