In the consumer's mind, the service provider is the service.

Name: In the consumer's mind, the service provider is the service.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement means that the perception of the consumer towards the service provider can have a significantly crucial role in the customer experience. The customer may form their opinion about the service based on the interaction they have with the service provider, rather than the service itself.

In the Consumer's Mind, the Service Provider Is the Service