Karen is aware of both Coke and Pepsi, but she buys whichever is on sale. Karen is at the stage of brand recognition but NOT yet at the stage of brand preference.

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Karen recognizes both Coke and Pepsi as brands, but has not yet developed a preference for one over the other. Instead, she chooses whichever is on sale. This indicates that she is at the stage of brand recognition but has not yet reached brand preference.

Karen Is Aware of Both Coke and Pepsi, but She