A marketing intermediary is a person or firm that operates between the producer and the consumer or industrial purchaser.

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A marketing intermediary is a middleman who assists in the distribution of goods and services between producers and consumers or industrial purchasers. They play a crucial role in connecting producers with customers, facilitating transactions and reaching wider markets. Examples of marketing intermediaries include wholesalers, retailers, brokers, agents, and distributors.

A Marketing Intermediary Is a Person or Firm That Operates