General Mills products include Betty Crocker, Pillsbury, Häagen-Dazs, Green Giant, Hamburger Helper, and Progresso. These examples constitute General Mills' ______.

Question

Quizplus · Accepted Answer

The examples listed represent a range of products offered by General Mills, including baked goods, frozen desserts, canned fruits and vegetables, and boxed meal solutions. This variety of products demonstrates the company's product mix, which refers to the full range of products offered by a company. A product line, on the other hand, refers to a group of products that are closely related or serve a similar purpose (e.g. Betty Crocker baking mixes), while a product cluster is not a commonly used term in marketing. Distribution strategy refers to how a company delivers its products to customers and is not relevant to this question.

General Mills Products Include Betty Crocker, Pillsbury, Häagen-Dazs, Green Giant