When a pharmaceutical company uses the phrase "ask your doctor" in its ads, the company is using a ______ strategy to appeal directly to the public instead of physicians alone.
A) public relations
B) pulling
C) pushing
D) sales promotion

Question

Quizplus · Accepted Answer

The "ask your doctor" strategy is a pulling strategy, where the company aims to create consumer demand so that consumers will request the product from their doctors, thereby pulling the product through the distribution channel.

When a Pharmaceutical Company Uses the Phrase "Ask Your Doctor