The two main strategies that can be designed by firms to motivate wholesalers and retailers to push goods or services to their own customers, are______ and______.
A) after sale and on-spot services
B) push and pull strategies
C) cooperative and sales promotion
D) none of the above

Question

Quizplus · Accepted Answer

The two main strategies that can be designed by firms to motivate wholesalers and retailers to push goods or services to their own customers are push and pull strategies. Push strategy involves pushing the products or services to the intermediaries who then push the products to their customers. On the other hand, pull strategy involves creating demand among the end consumers by advertising and other promotional activities, which in turn pull the products through the intermediaries. Therefore, option B is the correct answer. The other options do not correctly describe the two main strategies used to motivate wholesalers and retailers.

The Two Main Strategies That Can Be Designed by Firms