Which of the following is the potential weakness of survey interviewing?
A) interviewer bias
B) minimal sample size
C) only one contact is made with subjects
D) generalizability with large samples

Question

Quizplus · Accepted Answer

Survey interviewing can be susceptible to interviewer bias, which occurs when the interviewer's own opinions, beliefs, or attitudes influence their interaction with the respondent and potentially bias their answers. This can decrease the reliability and validity of the survey results. Minimal sample size (B) and only one contact with subjects (C) are limitations but not necessarily weaknesses of survey interviewing, and generalizability with large samples (D) is a potential strength rather than a weakness.

Which of the Following Is the Potential Weakness of Survey