The approach to communication research and study that attempts to predict and explain human behavior is called the _____ approach.

Question

Quizplus · Accepted Answer

The social science approach to communication research and study aims to use empirical methods to predict and explain human behavior. It is based on the assumption that human communication can be studied objectively and quantitatively, much like other natural phenomena. This approach uses scientific methods to test hypotheses and develop theories about communication behavior.

The Approach to Communication Research and Study That Attempts to Predict