The _____ approach focuses on the media pathway from the sender to the receiver and does not focus upon the effect of the individual on the media.

Question

Quizplus · Accepted Answer

The linear model approach is focused on the process of communication and emphasizes the media pathway from the sender to the receiver. It does not consider the impact of the individual on the media. The other approaches listed, including mass media effects, uses and gratifications, and cultivation, all take into account the influence of the individual and/or the media content on the audience.

The _____ Approach Focuses on the Media Pathway from the Sender