_____ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

Question

Quizplus · Accepted Answer

Hegemony refers to the dominant ideology or values that are accepted by the majority and reinforced through various institutions, including the media. The media's representations of masculinity and femininity contribute to the cultural understanding of gender roles and reinforce traditional stereotypes and power dynamics. This process is known as hegemonic masculinity and femininity. Mass media effect and agenda setting are related concepts, but do not specifically refer to the process of accepting dominant ideology.

_____ Is the Process by Which Media Consumers Submit to Particular