A study compares the effect on college students of two different TV advertisements for spring break in Gulf Shores, Alabama. Call the ads "Ad #1" and "Ad #2." We want to know which ad makes more students want to visit Gulf Shores during spring break. The subjects are 90 students taking a course in hotel management. The design of the study looks like this: What is Group 2's treatment (at the point marked "Question B" in the diagram)?
A) A placebo
B) Ad #2
C) One of the ads, chosen at random
D) Watch TV, but see no advertisement
E) Can't say because treatments were assigned at random

Question

A study compares the effect on college students of two different TV advertisements for spring break in Gulf Shores, Alabama. Call the ads "Ad #1" and "Ad #2." We want to know which ad makes more students want to visit Gulf Shores during spring break. The subjects are 90 students taking a course in hotel management. The design of the study looks like this:  What is Group 2's treatment (at the point marked "Question B" in the diagram)?
A) A placebo 
B) Ad #2 
C) One of the ads, chosen at random 
D) Watch TV, but see no advertisement 
E) Can't say because treatments were assigned at random

Quizplus · Accepted Answer

Group 2's treatment at the point marked "Question B" in the diagram is Ad #2. This is because Group 2 is the experimental group, and they are being exposed to Ad #2 while Group 1 is the control group, and they are not being exposed to any advertisement.

A Study Compares the Effect on College Students of Two