A study compares the effect on college students of two different TV advertisements for spring break in Gulf Shores, Alabama. Call the ads "Ad #1" and "Ad #2." We want to know which ad makes more students want to visit Gulf Shores during spring break. The subjects are 90 students taking a course in hotel management. The design of the study looks like this: The response variable should be named in the outline at "Question C." The response variable in this study is
A) whether a student wants to visit Gulf Shores.
B) which advertisement a student watched.
C) 90 college students.
D) randomization.
E) Ad #2.

Question

A study compares the effect on college students of two different TV advertisements for spring break in Gulf Shores, Alabama. Call the ads "Ad #1" and "Ad #2." We want to know which ad makes more students want to visit Gulf Shores during spring break. The subjects are 90 students taking a course in hotel management. The design of the study looks like this:  The response variable should be named in the outline at "Question C." The response variable in this study is
A) whether a student wants to visit Gulf Shores. 
B) which advertisement a student watched. 
C) 90 college students. 
D) randomization. 
E) Ad #2.

Quizplus · Accepted Answer

The response variable in this study is whether a student wants to visit Gulf Shores. This is the variable that the researchers are measuring and comparing between the two groups who watched different ads.

A Study Compares the Effect on College Students of Two