A marketing analyst is evaluating the effectiveness of advertising by comparing weekly sales volumes and weekly advertising expenditures.Which of the following is the most appropriate for displaying this information?
A) A scatter plot.
B) A pie chart.
C) A histogram.
D) A bar chart.

Question

Quizplus · Accepted Answer

A scatter plot is best suited to display the relationship between two continuous variables such as sales volumes and advertising expenditures. It allows the analyst to visually examine any patterns or trends in the data points and determine if there is a correlation between the two variables. A pie chart is not appropriate for comparing two continuous variables, and a histogram is better suited for showing the frequency distribution of a single variable. A bar chart may be used to compare discrete categories, but it is not as effective in displaying the relationship between two continuous variables.

A Marketing Analyst Is Evaluating the Effectiveness of Advertising by Comparing