Critics of the political process often claim that political campaigning focuses,to a substantial degree,on appearances rather than issues.If this is the case,which route to persuasion do political advertisments most likely emphasize?

Question

Quizplus · Accepted Answer

If political campaigning focuses on appearances rather than issues, the route to persuasion used in political advertisements is most likely the peripheral route. The peripheral route to persuasion focuses on superficial aspects, such as emotions, attractiveness, and credibility of the communicator, rather than the central message or content. Political advertisements often use peripheral cues, such as music, images, slogans, and celebrity endorsements, to influence voters' attitudes and behavior.

Critics of the Political Process Often Claim That Political Campaigning