An individual will sometimes experience a strong feeling of liking attached to certain stimuli but not know consciously why.Which researcher would strongly agree with this statement?

Question

Quizplus · Accepted Answer

Robert Zajonc's research on the mere exposure effect suggests that people develop a preference for stimuli that they are repeatedly exposed to, even if they are not consciously aware of the exposure or the reason for their preference. This supports the idea that individuals may experience a strong feeling of liking attached to certain stimuli without knowing consciously why.

An Individual Will Sometimes Experience a Strong Feeling of Liking