Research on the way decisions are framed suggests that framing in terms of gains leads to better decision making than framing in terms of losses.

Question

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Research on decision framing, particularly Prospect Theory by Kahneman and Tversky, suggests that people are risk-averse when decisions are framed in terms of gains and risk-seeking when framed in terms of losses, not necessarily leading to better decision-making.

Research on the Way Decisions Are Framed Suggests That Framing