In what way are sensory memory and long-term memory similar?
A) Storage in both is essentially permanent.
B) Retrieval from both is immediate.
C) Both have a large capacity.
D) Both make exclusive use of semantic retrieval cues.

Question

Quizplus · Accepted Answer

Both sensory memory and long-term memory have a large capacity. Sensory memory can store a vast amount of sensory information, but only for a fraction of a second, while long-term memory can hold an unlimited amount of information indefinitely.

Note: A is incorrect because storage in sensory memory is very short-lived, while storage in long-term memory can last a lifetime. B is incorrect because retrieval from long-term memory may take some time and effort, while retrieval from sensory memory is automatic and unconscious. D is incorrect because sensory memory mainly relies on iconic and echoic memory, while long-term memory can be retrieved by various retrieval cues, including semantic cues.

In What Way Are Sensory Memory and Long-Term Memory Similar