Ethnocentrism rests on a fundamental social identity: "us" as compared to "not-us."

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Ethnocentrism is based on the perception of one's own group or culture as superior or more important than others. This perception is rooted in the social identity of being part of a particular group (e.g., nationality, ethnicity, religion) and viewing others as different or outside of that group. The distinction between "us" and "not-us" is central to ethnocentrism.

Ethnocentrism Rests on a Fundamental Social Identity: "Us" as Compared