_____ is a process of continuing or increasing the allocation of resources to a course of action even though a substantial amount of feedback indicates that the choice made is wrong.
A) Limited search
B) Escalating commitment
C) Availability phenomena
D) None of these

Question

Quizplus · Accepted Answer

Escalating commitment is the process of investing additional resources, often due to emotional or psychological reasons, into a course of action that is not delivering the expected results. This occurs despite the availability of information that suggests the decision was wrong. Limited search refers to a situation when decision-makers do not gather sufficient information, while availability phenomena describes the tendency to rely on easily available information rather than seeking out a broader range of information. Therefore, the correct answer is B.

_____ Is a Process of Continuing or Increasing the Allocation