The process of finding creative ways to support a startup business financially until it turns profitable is referred to as ________.

Question

Quizplus · Accepted Answer

Bootstrapping refers to the creative process of financing a startup business until it becomes profitable. It involves finding innovative ways to cut costs, such as by operating from a home office or leveraging existing networks for marketing and advertising. The goal of bootstrapping is to minimize the need for external funding, which can be challenging to secure for early-stage businesses with limited financial track records. The other options listed (A, C, and D) are not commonly used or accepted terms in the startup community.

The Process of Finding Creative Ways to Support a Startup