A strategy where a firm acquires other firms in the same industry segment, but in different geographic arenas, is referred to as a(n) ________.
A) product-extension acquisition
B) vertical acquisition
C) geographic roll-up
D) complementary acquisition

Question

Quizplus · Accepted Answer

A geographic roll-up strategy involves acquiring firms in different geographic locations within the same industry, allowing the acquiring firm to expand its market reach and gain access to new customer bases without directly competing with its own acquired firms. Product-extension, vertical, and complementary acquisitions all involve acquiring firms in the same industry segment, but with different focuses (product lines, supply chains, etc.).

A Strategy Where a Firm Acquires Other Firms in the Same