International strategy must be aligned with corporate strategy in a manner that exploits firm resources and capabilities.

Question

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International strategy should not be developed in isolation but should be aligned with and support the overall corporate strategy of the firm. This ensures that the international activities of the firm are in line with its strengths and capabilities, and are optimized to achieve the firm's goals and objectives. Therefore, international strategy should leverage and exploit firm resources and capabilities to meet global challenges and opportunities.

International Strategy Must Be Aligned with Corporate Strategy in a Manner