The process by which a firm approaches its cross-border activities and those of competitors, and plans to approach them in the future, is called ________.

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The process of approaching cross-border activities and those of competitors is referred to as international strategy. This involves analyzing markets, identifying opportunities, and configuring resources to expand the business across borders. Staging refers to the process of gradually expanding across borders. Competitive strategy is focused on how a firm can achieve a competitive advantage over its rivals. Cross-border configuration is not a recognized term in international business strategy.

The Process by Which a Firm Approaches Its Cross-Border Activities