The disadvantage associated with being an entering player in the market is referred to as liability of ________.

Question

Quizplus · Accepted Answer

The disadvantage associated with being a new player in the market is referred to as the liability of newness. This refers to the challenges and risks that a new company faces, such as lack of brand recognition, limited resources, untested business models, and uncertain market conditions.

The Disadvantage Associated with Being an Entering Player in the Market